An innovative patented
packaging technology that
will turn the beverage
packaging industry upside
down!
GLASSLE is a unique container
purchased in bottle form.
By turning the bottle upside
down, it can be transformed
into a glass. This gives
consumers the "Choice"
of drinking their beverage
from a bottle or a glass.
Glassle
Benefits
Novel
Concept – Innovation
Leadership
Strong Consumer Interest
Protected Intellectual
Property
Adaptable to Existing
Fill Lines
Conservation / Recycle
Friendly
Minimal
Up-Cost for Execution
Cross
Brand – Cross
Market Opportunities
Market Research
Quantitative
testing of the
"GLASSLE" concept
was conducted
among 586 Consumers
in May of 2005.
*
"GLASSLE" concept
fits a variety
of consumer
and product
bases.
The research
used a strategic
development
tool to expose
respondents
to ideas about
and visuals
of "GLASSLE"
and to assess
their reactions.
Consumer research
indicates "GLASSLE"
has potential
for widespread
appeal and customization
for consumer
types.
*Performed
by IdeaMap.Net, N.Y.
If
you have questions
on interest in the
concept, please click here
You can also get an
overview about Glassle
in PowerPoint. Click
here
to access it.
